This June we began work on a film about the Sardine Run. Incredible numbers of dolphins, sharks, cape gannets and whales converge on the Wild Coast during the Sardine Run. Ready to great them are a select group of people who have planned their lives around this extraordinary event. This is a story about the Sardine Run and how it has shaped the lives of both the marine creatures that depend upon it for their survival and the people who can’t escape its call.

The target audience for this film is wildlife enthusiasts, dive tourists, eco tourists, adventure travelers. For this audience we intend to offer a new perspective on the Sardine Run, where viewers become part of the chase and are drawn into the lives of the people who have committed themselves to the Run. Viewers will be captivated by heart pounding action and mesmerized by stunning footage of diving gannets, charging whales and dolphins, swirling baitballs and hunting sharks.  At the same time they will discover how the pioneering work of certain individuals have made the Sardine Run accessible to the common man, that the Sardine Run is so much more than baitballs, and that once it gets in your blood, you can never escape its pull!

Blue Sphere Media teamed up with Sea-Air-Land Expeditions (SEAL) in 2009 to film this documentary, with the goal to capture the essence of the Sardine Run  through the eyes of SEAL, their crew and guests. With more filming to do in 2010 to complete the documentary, we created a short musical piece of 2009’s adventures, a film that captured the motion, excitement and incredible energy of the Sardine Run!

• video: SEAL Sardine Run